It is clear that we are living in a society where overweight and obesity are becoming increasingly the social norm, even though a growing amount of our evidence has shown that excess weight can increase the risk of serious health consequences.
Weight bias is defined as negative attitudes toward and beliefs about others because of their weight. Weight bias leads to the stigmatisation of obese individuals and as research shows, this, in turn, can have a serious negative impact on their social, economic, psychological, and physical health.